Science democratises outcomes…. The power of science – first principles thinking for new value creators. Knowing and applying the first-principles of innovation, means one has the power to create and realise new market value by design (requiring less luck or reliance on the brilliance of the jockey) Our starting frame of reference, is that ONLY […]
Please listen first here: A subject can be called a science when you know the few laws that govern the subject. Every subject will go through 3 phases to reach a state where you can call it a science: Phase 1 Classification (The What), Phase 2 Correlation and (The How) Phase 3 is Cause […]
“I think it’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it’s like something else that was done, or it is like what other people are doing. [With first principles] you boil things down […]
TMARA has de-risked the ZERO – to – ONE space 3 types of INNOVATION: Presented by TMARA 1. Market Creating Innovation (Zero-to-One): Creates Growth 2. Sustaining Innovation (One-to-N): Increases Market Share 3. Efficiency Innovation (Faster & Better): Creates Free Cash “Innovators or companies that target GROWTH (INNOVATION TYPE 1) have the potential to develop businesses […]
#beamusthave Credit: Playbigger
To become a market ‘must-have’, attract superior traction, economics and investors, entrepreneurs must identify the right type of problem to solve. The ‘right type’ of problem is a root-cause, not a symptom. Many entrepreneurs focus on symptoms, resulting at best in only an incremental improvement on solutions already offered by the current players. This positions […]
What is Product Market Fit (PMF)? TMARA can answer this question from 4 perspectives: Target Market perspective = Product-Market Fit is achieved the moment your new product offering becomes a market MUST HAVE. Start Up perspective = Product-Market Fit is achieved when your Minimum Viable Product(MVP) satisfies the Minimum Viable Value(MVV) of the market. Funder perspective = Product-Market Fit is […]
Please listen here first: All major start-up successes emerge from the Zero-to-One (new value creation) space — the world of true innovation The next AIRBNB is never another AIRBNB. The next home-run will always overcome a new limitation for the market, and become the king in a new market category – always a Zero-to-One […]
Please complete the high level assessment form to begin the process (click here)