Glossary List for a Deeper Understanding. TMARA: Target Market Adoption Risk Assessment Alkebulan: An ancient name for the continent of Africa, symbolising its historical significance and heritage. Market Category Creator (MCC): A factory like process of taking several start-up concurrently through 4 main steps to create a movement in the market. Reaching Product-Category […]
Being 100% authentically African holds the secret kept from Africa for centuries. This understanding holds the key and within this lies the solution to a full life for all in Africa. The more we come to understand this, the more a life filled with purpose comes alive. It was always thought that Africa is a […]
Elon Musk explains why his daughter can’t marry a poor man. A few years ago there was a conference in the United States on investment and finance. One of the speakers was Elon Musk and during the question-and-answer session, he was asked a question that had everyone laughing. If he, the richest man in the […]
ATTENTION: Investors, Corporates, political figures, NGO’s, commercial players, entrepreneurs, governments and all who might have a need for a new African strategy; please continue reading. NOW: For centuries, we as Africa have been told that we are not worthy, and that we do not have what it takes to experience a full […]
Please listen here first: To create anything meaningful, particularly innovating for the market – the approach to one’s thinking is paramount. Warning to innovators: EXPLAINING one’s innovation by analogy is helpful, but THINKING by analogy is limiting…. Here is more context: Thinking by ‘analogy’ and thinking by ‘first principles’ are two distinct cognitive approaches used […]
Please listen here first: “What is a unicorn, daddy-preneur?” “It’s considered a start-up that quickly became a market MUST-HAVE and capitalized upon it ( the “it” being their perfect product-market fit), to become highly prized as a start-up, in a short space of time.” “Where do MUST-HAVEs like these come from, dad? “ “They […]
Co-create and invest in AFRICA’s (non-obvious) new market category kings – that can gravitate up to 75% of the market cap in their new-found spaces Welcome to TMARA-ALKEBULAN Please listen here first: There are disappointed investors who passed multiple times on opportunities to invest in nascent-stage ventures like Uber, Airbnb and […]