Entries by Anthony Nathan
Understanding TMARA
Early Stage Investments’ Biggest Secret: Players are starting to recognise that early stage investment SUCCESS follows a power law distribution (where the bulk of the returns come from very few investments/start-ups in your portfolio) rather than a normal distribution (where the bulk of the returns are the sum of the returns from many start-ups […]
Invitation to apply to MCG (Market Category Generator) Israel
Interested to find out whether you can emerge as a new market category king and be considered for an invitation to join the first cohort?
Early-stage innovators can now apply to the MCG
If you believe you have the next billion dollar start-up, and are agonising that no else can see it (yet), one critical step will deliver invaluable clarity, TMARA’s product-category fit test. This proven methodology determines whether your vision truly has the DNA to become the next, big market ‘MUST-HAVE‘ and attract serious funding. So book […]
PCF (Product-Category Fit) in 8 MUST-HAVE moves!
Becoming a (new) market (category) ‘MUST-HAVE’ means reaching ‘PCF’ (Product-Category Fit) and today it’s a 8-stage science. TMARA creates market MUST-HAVES through its 8-stage PCF process housed in its early-stage investment vehicle called the ‘MCG’ (Market Category Generator) and even comes with a guarantee for startups invited in. The guarantee offered to start-ups entering […]
Screening and testing start-ups for PCF (Product-Category Fit) before investing now a reality
TMARA’s MCG (Market Category Generator) prime focus is on co-creating new ‘blue oceans’ (new market categories or sub-categories) The reason we focus on them is the superior economics associated with a category KING. The PROBLEM, that by DEFAULT opens a blue ocean, is a LIMITATION. A ‘limitation’ and the way to cope with the limitation, […]
Finally, a reliable LEADING indicator of start-up success!
Dear Start-Up, See your innovation’s future market adoption success proven through a scientific product-category test process: In other words, a reliable LEADING indicator of start-up success! Some background first…. The concept of lagging and leading indicators can assist in understanding the TMARA’s playing field (assessing market risk, and accelerating market adoption success towards product-category fit). Lagging indicators are typically “output” or momentum-oriented, easy to measure but hard to […]
Innovation through the eyes of a chameleon
One line summary: Like a chameleon, your customer must adapt by adopting new rules to maximise the new possibilities that are enabled by your new innovation / technology. The Detail There is a general belief, that markets adopt new technology. This general belief stems from early work done by Professor Everett Rogers, and later popularized by Geoffrey A. […]