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But we are proud to say that Anthony Nathan contributed 34 entries already.
Please complete the high level assessment form to begin the process (click here)
Early Stage Investments’ Biggest Secret: Players are starting to recognise that early stage investment SUCCESS follows a power law distribution (where the bulk of the returns come from very few investments/start-ups in your portfolio) rather than a normal distribution (where the bulk of the returns are the sum of the returns from many start-ups […]
Interested to find out whether you can emerge as a new market category king and be considered for an invitation to join the first cohort?
If you believe you have the next billion dollar start-up, and are agonising that no else can see it (yet), one critical step will deliver invaluable clarity, TMARA’s product-category fit test. This proven methodology determines whether your vision truly has the DNA to become the next, big market ‘MUST-HAVE‘ and attract serious funding. So book […]
Becoming a (new) market (category) ‘MUST-HAVE’ means reaching ‘PCF’ (Product-Category Fit) and today it’s a 8-stage science. TMARA creates market MUST-HAVES through its 8-stage PCF process housed in its early-stage investment vehicle called the ‘MCG’ (Market Category Generator) and even comes with a guarantee for startups invited in. The guarantee offered to start-ups entering […]
TMARA’s MCG (Market Category Generator) prime focus is on co-creating new ‘blue oceans’ (new market categories or sub-categories) The reason we focus on them is the superior economics associated with a category KING. The PROBLEM, that by DEFAULT opens a blue ocean, is a LIMITATION. A ‘limitation’ and the way to cope with the limitation, […]
Dear Start-Up, See your innovation’s future market adoption success proven through a scientific product-category test process: In other words, a reliable LEADING indicator of start-up success! Some background first…. The concept of lagging and leading indicators can assist in understanding the TMARA’s playing field (assessing market risk, and accelerating market adoption success towards product-category fit). Lagging indicators are typically “output” or momentum-oriented, easy to measure but hard to […]
One line summary: Like a chameleon, your customer must adapt by adopting new rules to maximise the new possibilities that are enabled by your new innovation / technology. The Detail There is a general belief, that markets adopt new technology. This general belief stems from early work done by Professor Everett Rogers, and later popularized by Geoffrey A. […]
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