Entries by Anthony Nathan

Understanding TMARA

Early Stage Investments’ Biggest Secret:   Players are starting to recognise that early stage investment SUCCESS follows a power law distribution (where the bulk of the returns come from very few  investments/start-ups in your portfolio) rather than a normal distribution (where the bulk of the returns are the sum of the returns from many start-ups […]


Early-stage innovators can now apply to the MCC

If you believe you have the next billion dollar start-up, and are agonising that no else can see it (yet), one critical step will deliver invaluable clarity, TMARA’s product-category fit test. This proven methodology determines whether your vision truly has the DNA to become the next, big market ‘MUST-HAVE‘ and attract serious funding. So book […]

PCF (Product-Category Fit) in 8 MUST-HAVE moves!

Becoming a (new) market (category) ‘MUST-HAVE’ means reaching ‘PCF’ (Product-Category Fit) and today it’s a 8-stage science. TMARA creates market MUST-HAVES through its 8-stage PCF process housed in its early-stage investment vehicle called the ‘MCG’ (Market Category Generator) and even comes with a guarantee for startups invited in.   The guarantee offered to start-ups entering […]

Finally, a reliable LEADING indicator of start-up success!

Dear Start-Up, See your innovation’s future market adoption success proven through a scientific product-category test process: In other words, a reliable LEADING indicator of start-up success! Some background first…. The concept of lagging and leading indicators can assist in understanding the TMARA’s playing field (assessing market risk, and accelerating market adoption success towards product-category fit). Lagging indicators are typically “output” or momentum-oriented, easy to measure but hard to […]

Innovation through the eyes of a chameleon

One line summary: Like a chameleon, your customer must adapt by adopting new rules to maximise the new possibilities that are enabled by your new innovation / technology.  The Detail There is a general belief, that markets adopt new technology. This general belief stems from early work done by Professor Everett Rogers, and later popularized by Geoffrey A. […]