Early-stage investors in Israel, can now take options in the home-runs generated inside Israel’s first Market Category Generator (MCG) Context: The power law governing early-stage venturing and investment, implies that PREDICTING home-runs will yield (on average) no more than a 1 in 20 home-run wins. In other words, PREDICTING the winners, will always follow the power […]
Please listen here first: TMARA has formally transitioned from being the world’s leading Product-Market Fit (PMF) scientists, to the bleeding-edge Product-Category Fit (PCF) ‘home-run’ generator & investment enabler. Why? ….because, whilst PMF remains priority #1 for all start-ups, PCF is the ultimate expression of entrepreneurial success. Further explained… Reaching PMF in an existing market, still means competing with the market’s dominant king, whereas… Reaching PCF, enables the new venture to become […]