What is Market Category Generator (MCG)?
It’s a globally-licensed virtual factory for innovative start-ups seeking to become Emerging New Market Category Kings.
Where we match the smarts and the money, to run the PCF process, and make Series A investments.
The greatest expression of entrepreneurial success is to be become a new market category king.
Welcome to the Market Category Generator (MCG), that thrives between traditional incubators and accelerators, and where investment options are secured on the emerging new market category kings coming through the PCF test process.
IS YOUR STARTUP TRULY A MARKET must-have?
Any true innovation must follow the product-category fit (PCF) approach to the market, to become a MUST-HAVE.
If you’re less that a MUST-HAVE in the market, you will not survive, period!
what is amust have?
When the market repeatedly pulls your new product with delight, they MUST-HAVE it.
Where word of mouth is stronger than self-promotion.
When you’ve become a new market category king.
It’s that moment you reach product-category fit (PCF)