New Market Category:
A new way of creating and realizing value for a target market;
where a new market category king enables their new market ‘must-haves’ (a new way of life) in a way that renders the competition weak.
A new way of creating and realizing value for a target market;
where a new market category king enables their new market ‘must-haves’ (a new way of life) in a way that renders the competition weak.