We fund your Product-Category fit (PCF) journey through our Market Category Generator (MCG) and provide series ‘A’ investment.
What is Market Category Generator (MCG)?
It’s a globally-licensed virtual factory for innovative start-ups seeking to become Emerging New Market Category Kings.
Where we match the smarts and the money, to run the PCF process, and make Series A investments.
Entrepreneurs spend most of their time and money developing great new products. Very few entrepreneurs however realise that a great product is only the beginning.
“Without a great market category, most new products will fail to be become a market MUST-HAVE”
The greatest expression of entrepreneurial success is to be become a new market category king.
Welcome to the Market Category Generator (MCG), that thrives between traditional incubators and accelerators, and where investment options are secured on the emerging new market category kings coming through the PCF test process.
IS YOUR STARTUP TRULY A MARKET must-have?
Any true innovation must follow the product-category fit (PCF) approach to the market, to become a MUST-HAVE.
If you’re less that a MUST-HAVE in the market, you will not survive, period!
what is amust have?
When the market repeatedly pulls your new product with delight, they MUST-HAVE it.
Where word of mouth is stronger than self-promotion.
When you’ve become a new market category king.
It’s that moment you reach product-category fit (PCF)
READY TO APPLY FOR A LOCAL MCG?
Learn how the MCG canturn your early-stage innovative start-up into an emerging new market category king, and secure Series A investment
Removing a significant limitation for a market, by default results in the creation of a new market category
Why = it opens up uncontested market space.
Test = Show a common clear way of how the market is currently coping with the limitation you intend to remove. Lack of a strong coping way will signal no significant limitation present, and therefore an immediate show-stopper here
If the market adopts the new rule, then by default it makes your invention a market MUST-HAVE
Why = your invention is the only one that can enable the new rule
Test = Can the market easily adopt the new way (rule), or is it going to take a long time? Is adoption within the control of the market, or not? We are looking for rule adoption showstoppers here.
Being able to remove the limitation technically for the market, by default satisfies the objective of the old rule sufficiently too.
Why = No further need for the old objective, and therefore the old rule
Test = A sample of customers experiencing the new way, must confirm that after what they have experienced, the old objective & old rule serves no further purpose. Any further need for the old objective and old rule will be a showstopper here.
By adopting the new rule, the market will realise value by default
Why = Value is realised by adopting the rule, and not the technology
Test = A sample of customers indicate how much value they realise by just adopting the new rule (the default value). Lack of default value will be a showstopper here!
Where the cost of coping (penalties) is greater than the price of the new solution, the market is already paying for it, by default
Why = Cost associated with coping will be eliminated
Test = Confirm with the market, that the cost of coping is greater than the cost of the new solution. A higher solution price tag will be a showstopper here.
Having serious skin in the game, by default attracts more buyers
Why = Guaranteed value must count and have very little risk
Test = Does the value guarantee count? Achieving a below-par sales conversion rate will be a showstopper here.
A lightning strike event is, by default a category defining even
Why = There is only one rule and one king
Test = Emerging category king – The new way must be associated with the company. Lack of recognition of ownership of the new way will be a showstopper here.
Achieving more than 40% market relevance (the PCF or growth hacker test), by default causes market push to become market pull (ready to scale)
Why = high compound growth rates and satisfaction levels tips the system.
Test = Conduct the growth hackerMUST-HAVE test. Anything below 40% will be a showstopper here.
To enable finding, founding and funding New Market Category Kings through the Market Category Generator platform.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
Essential Website Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
Google Analytics Cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.
If you do not want that we track your visit to our site you can disable tracking in your browser here:
Other external services
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
The following cookies are also needed - You can choose if you want to allow them: