A new way of creating and realizing value for a target market;
where a new market category king enables their new market ‘must-haves’ (a new way of life) in a way that renders the competition weak.
Status quo for start-ups –
“go solve a big problem for an existing market”
We’ve discovered the type of problem,
that when solved successfully, leads to the creation of a NEW MARKET CATEGORY by default
– where the start-up can capture up to 75% of the market and control 80% of total margin.
Creating a new category is considered the ultimate in entrepreneurial success.
And today, new market categories are no longer an exception, they can become the rule – thereby stimulating economic growth and job creation anywhere in the world
Great businesses are built on great markets.
Companies creating new market categories are consistently delivering superior valuations and returns.
Category leaders usually attract up to 70—80% of the category’ profit from their entire market categories. 03
Airbnb, Tesla, Dropbox already demonstrate that ‘great markets make great companies.” 04
Journey towards becoming a –——New Market Category King
Discover that you can potentially bring a new way of life for a big enough new market category.
Validate that your product can enable the new way of life.
Demonstrate that the market will embrace the new way.
Demonstrate that you can become the new way of life.
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