Glossary List for TMARA Alkebulan

First Principle: Fundamental, foundational concept or rule serving as a basis for reasoning or action.

Root Cause Problem: The primary underlying issue leading to a series of problems or symptoms.

Optionality: The degree of freedom or flexibility to choose among various options or alternatives.

Valley of Death: A critical stage in a venture where there’s a significant risk of failure due to lack of funding or resources.

Break Market Constraints: Overcome limitations or barriers within a market to enable growth or innovation.

Love: A profound feeling of care, compassion, and affection.

Ecosystem: A complex network or interconnected system involving various entities or elements.

Kairos: A Greek term for the opportune moment or the right time for decisive action.

Five Generations: Refers to the span of five successive groups of individuals in a family or society, representing different age groups and cultural mindsets.

Unconditional serving: Providing assistance or support without expecting anything in return, selflessly helping others.

Peace: State of harmony characterized by the absence of conflict, often sought at individual, societal, or global levels.

Leap Frogging: Advancing or skipping stages or traditional steps in development, often to catch up or surpass others in a competitive environment.

New Rule brings value not technology: Emphasizes the importance of the rule or purpose of something beyond its technological aspect in delivering value.

Create vs Build: Distinguishes between producing something from scratch (create) versus assembling or constructing it (build) using existing components or materials.

Fertile ground: Metaphorically signifies a conducive environment or situation for growth, development, or innovation.

Purpose (Why): Refers to the fundamental reason or intention behind an action, decision, or existence.

Awareness (frequency): The level of consciousness or understanding regarding a particular issue or topic, sometimes related to how often it is discussed or highlighted.

Anti-fragile: A concept indicating resilience and the ability to thrive or benefit from shocks, volatility, or stressors.

Actually, serve Africa: The act of genuinely providing aid, support, or beneficial services to the continent of Africa, focusing on real impact rather than superficial actions.

Success is a potential outcome: Highlights that success is one possible result and not guaranteed, often dependent on various factors.

Alkebulan: An ancient name for the continent of Africa, symbolising its historical significance and heritage.

Understanding is wealth transfer: Implies that knowledge or comprehension shared between individuals can be considered a form of wealth or valuable exchange.

New categories: Refers to innovative or distinct classifications or groupings introduced to represent or organise concepts, products, or ideas.

Assess + affect innovation market: Evaluating and influencing the dynamics, trends, and developments within the innovation market.

Promote the new cat: Shortened form of “category.” Encouraging or advocating for the adoption and visibility of a newly introduced classification or concept.

Authenticity: Being genuine, original, or true to oneself without presence or artificiality.

Us vs Them: A divisive mindset or approach that separates individuals or groups into opposing factions rather than emphasizing unity or collaboration.

Prepare: To make ready or equip oneself or others for a particular situation or task.

Focus: Concentration of attention or effort on a specific objective or goal.

True North: A metaphorical direction or principle representing one’s core values or guiding beliefs.

Intrinsic value: The inherent or essential worth of something, independent of external factors or influences.

Zero to One: Denotes a significant leap or transition from nonexistence or insignificance to existence or significance, often used in entrepreneurial contexts to describe ground-breaking innovation.

Impact: The effect or influence of an action, event, or decision, often concerning its significance or consequence.

Create vs Prediction: Distinguishes between generating or making something (create) versus forecasting or estimating its future outcome or occurrence (prediction).

VGTC: Value Guarantee That Counts.

Better together: Emphasises the importance of collaboration, teamwork, or unity in achieving common goals or objectives.