Being 100% authentically African holds the secret kept from Africa for centuries. This understanding holds the key and within this lies the solution to a full life for all in Africa. The more we come to understand this, the more a life filled with purpose comes alive.

It was always thought that Africa is a continent of need, however it is us that needs Africa more; as in this understanding lies the purpose for Africa and only then does grace become a reality causing Africa to come alive and serve and ignite the world in ways never seen before

Unlocking the true value in Africa requires us to create rather than build, as building requires something to already be in place, however creating requires nothing. However saying this, we soon come to realize that creating is so easy yet so difficult as it is a function of being rather than ability. We strive in our daily African lives to achieve and our ability has a great role to play here. Yet resting in our being requires no performance, just being 100% authentically African.

It is this understanding that Africa is missing; yet already have to change the continent from within. All is where we decide to go, go left and all goes left however it might not be right in the left, but the power of creating is in that which we decide. Once this reality comes alive, then us as Africans will come to know that either way is right, the experience however is just less or more. This reality lays the foundation for Africa to come to the understanding that we can create.

We as Africans need to use the world to merely save time in accessing existing examples of capital use and not to use the world to teach us how to create as this lies within us already.

Making the change over in understanding is the challenge. Once we adopt an understanding of finding a way where there seems to be no way as the new way in Africa, then from within this new understanding power and provision is birthed in abundance and the face of Africa will never be the same again.

For centuries we have been told that we are not worthy and that we do not have what it takes to experience a full life. And for most of Africa this lie has become the reality. The time has come for Africa to break the shackles of our own understanding and lead a new era of coming together in new relationships as the new way for Africa and serving our way into abundance and provision is a new way very few has ever experienced.

Message to the rest of the world:

We as Africans invite you to go big as Africa is not small, this is Africa and not you, the big is not big in your understanding, but big in Africa’s splendor. The result of Africa’s bigness is then only manifested in awesomeness in people; they can’t touch but will only experience Africa. Then only is big great.

Derrick de Necker

Written in 2017 and updated in 2023



Investors, Corporates, political figures, NGO’s, commercial players, entrepreneurs, governments and all who might have a need for a new African strategy; please continue reading.




For centuries, we as Africa have been told that we are not worthy, and that we do not have what it takes to experience a full life. For most of Africa this lie has become our reality. The time has come for stakeholders wishing to become a participant to the African renaissance, to break the shackles of our own understanding, and lead a new era of coming together as one in new relationships; as the new way for Africa and serving our way into abundance and provision will be a new way very few has ever experienced.


It was always thought that Africa is a continent of need, however it is all of us that need Africa more; as in this understanding lies the purpose for Africa, and only then does grace become a reality, causing Africa to come alive, serve and ignite the world in ways never seen before.


Being 100% authentically African holds the secret kept from Africa for centuries. This understanding holds the key, and within this, lies the solution to a full life for all participating in Africa; personally, and financially. The more we come to understand this, the more a purposed filled life becomes a reality.


Non-consensus has brought the world to a place where we are trying to establish what normal will look like, post Covid. The only way to answer this, is that the way we identify solutions; needs to change. The way we wish to approach, enter and make a change on the African continent, needs a new understanding.


Normal is no more, and normal going forward is yet to be defined. In this global uncertain time of our lives, nearly all Global and African participants find themselves in a desperate state to have some clarity on what the “new normal” will look like. Given this desire, a new era for Africa is opening up right in front of our eyes. A normal that has no option other than being accepted, and a New normal that Africa has the chance of being an author of.


Never has Africa been in this position to change the way the world talks, relates and interacts with Africa. How we go about communicating this new understanding and African strategy for the world to follow, designed and defined by Africa, is now in our hands.




This new normal is defined as an ecosystem which functions as an all-inclusive economic and relationship-based strategy. Where coming together as one is the only way it was ever meant to be. What does the African ecosystem look like? How was it meant to be?


When we remove all traces of slavery, colonialism, racism and capitalism globally, when reference is made to the African continent, then the true African ecosystem rises up and becomes clear for all to see and experience.


Changing to this understanding as a new strategy is the challenge. Once we adopt an understanding where life can only truly come into its fullness within an ecosystem, then we will start to experience a way of life that all Africa participants yearn for.


When we say ecosystem; we by default say relationships / coming together as one. Acting

and functioning as one body of many parts = ONENESS. The collective oneness being more powerful than the effective individual parts.


From within this new Understanding; strategy, power and provision are birthed in abundance and the face of Africa is forever changed.


What are the components that make up this African ecosystem? What part does banking, mining, education, agriculture, regulatory, investments, human recourses, people, health, our precious earth and each one of us play in this African ecosystem?


Knowing that success in Africa is not only measured in capital forms, but more so in how relationships are formed and how each of these relationships, in a defined ecosystem, makes a difference and change to the people and the continent from within.


An Ecosystem is a practical way of life where each component in their own way serves for the greater benefit of the ecosystem, over the beneficial perceived and always short-lived individual benefit.


Africa is building a way of life where it has one body of many parts relevant to business, actually; anything we wish to do or be in life has this ecosystem template. The world where relationship is the foundation to all we do. Relationships that bind us together in ONENESS and relationships that allow us in an ecosystem to talk and engage even when we disagree, have different cultures, different race or even religions.


An ecosystem is a world where “US” is the only focus and where “I” have no place. An ecosystem where we serve each other, and in that, become one body of many parts, a body where we know we need each other, each limb effective in its time.


The world has given us a warped perception of how Africa is supposed to function; we have been sold a lie. Colonialism and Capitalism has taught us globally that such individualism has no place nor any longevity.


If we come to understand, that in the future the whole world will in some way or form, play a part in the African ecosystem, then we will realise and effect our role, use resources and efforts in becoming the best part of the ecosystem of Africa; which in its own time will play a part in the global ecosystem.


Never before has Africa had such a chance to display itself. The future African ecosystem is before us, in the now. Normal is now defined by the strategy we now follow; the way it was always meant to be and in that, life is birthed in a way never seen before. All we need to pay attention to, is the African ecosystem found and birthed in relationships, however upside down it might seem at the time.


TMARA ALKEBULAN’s ( ) Corporate Finance Partner ( )  service our partners in a very non-traditional.


Corporate Finance, Advisory and Investment way. Ecosystem Partners and our partners are all

bound by our love for Africa and its people. We live a strong belief that Africa is launching itself as a solutions-driven continent, which will ignite the rest of the world in the years to come.


We purposefully birth all-inclusive ecosystems that attract participation from all components within each company, investments, government and or project.


The past has taught us that there always needs to be a winner and a loser when we ‘do’ business with Africa. However, Ecosystem Partners believes that within an effective ecosystem, this old draconian lie and way of thinking is outdated, and it’s time for us to set in motion a new way of thinking and engaging.


For us, creating the African ecosystem is a way of life. We invite all global players to come to understand this way of life and become part of the African renaissance which we believe, will lead to a global economic and personal re-alignment value creating strategy.


Message to the rest of the world:


We as Africans, invite you to go big as Africa is not small, this is Africa. The big is not big in your understanding, but big in Africa’s splendour. The result of Africa’s bigness, is only then manifested in awesomeness in people; something one can’t touch, but can only experience.

Then only is big great – coming together as one “ONENESS ECOSYSTEM” perfected.


Written by Derrick de Necker

July 2020, updated in December 2023

Ecosystem Partners in partnership with TMARA ALKEBULAN

Welcome to IFFAC – Impact Fund for African Creatives

There are disappointed investors who passed multiple times on opportunities to invest in nascent-stage ventures like Uber, Airbnb and Google.

How can the world’s best early-stage investors not be able to see the future potential of some of the greatest start-up success stories, those that became mass market ‘must-haves’

Simple. They needed more evidence of market momentum (traction) before placing their bet on these would-be new market category leaders, precisely because they were non-obvious innovations, that where frankly (too) new for them to consider.

Today there is a scientific LEADING indicator of future new market category success that can be applied rationally to early-stage ventures before traction occurs – and powerful enough to predict future mass market adoption.

We know, the highest returns are only available to those who invest early enough, happen to be right, and also whilst the innovation remains non-obvious to others. Enter later, once it becomes an obvious winner, and your investment advantage disappears, as you now must compete to participate.

Never before has there been a rational, reliable and repeatable LEADING indicator of future market adoption.

TMARA’s (Target Market Adoption Risk Assessment’s) unique ability to locate the illusive market sweet spot for innovative start-ups like Uber, allows investors to know at the earliest stage, if home-run success is a potential outcome – and investors can then secure options (within IFFAC’s Fund), which can then be exercised once the success is realised (again through TMARA‘s embedded scientific product-category fit process).

Background to what’s behind the science of value creation:

For the first time in history, the business process of creating new value (market ‘must-haves’), has been reduced to a science-backed formula and recipe, built on the shoulders of giants, namely: Dr. Eli Goldratt (Theory of Constraints) and Dr. Nassim Taleb (Optionality) – that:

1. Enables start-up jockeys to perform at a much higher level of proficiency (decent jockeys can become great jockeys, and it will even cover the blind spots of the greatest jockeys.

2. Reducing something down to a formula or science thus shifting the focus from guessing the outcome (which needs great intelligence and lots of luck), to interpreting the progress (which needs great rationality and less luck) – logically determining where you are vis-a-vis the ‘promised land – aka the market’s sweet spot)

3. Provides a progress indicator -“are we on track or do we need to pivot towards the market’s sweet spot”.

Bottom line:

Knowing how to create value in the eyes of the market is no longer a mystery and is causing a major shift in the early-stage (Zero-to-One) space.

IFFAC (Impact Fund for African Creatives) now has TMARA ‘inside’ and is focused on making an impact in the African Creative industry, by co-creating new market category leaders in this space.

In a nutshell:

We co-create and invest in non-obvious new market category kings – that can gravitate up to 75~% of the market cap in their space

Our investors secure options on our early-stage creative ventures, all of which have the potential to become significant successes, because the scientific methodology of accessing and affecting mass market ‘must-haves’ is reliably and repeatably embedded into the IFFAC fund.

We invite superior non-consensus investors, who decide their own mandates, and who would personally appreciate a command of the science of creating market ‘must-haves’, to join our journey.

Co-create and invest in AFRICA’s (non-obvious) new market category kings – that can gravitate up to 75% of the market cap in their new-found CREATIVE spaces.

Welcome to the science to turning innovations into market must-haves.

For more info:

Roberta Annan

Virgil once proclaimed, ” Lucky is he who has been able to understand the cause of things.”

Said another way, ” Lucky is he who knows WHY”.



Successful start-up pundits claim to get better at predicting the winners by adopting a portfolio strategy. Their pattern recognition certainly gets better with experience, but let’s be equally frank, even the very best early-stage players still can fail up to 19 out 20 times (granted – respectfully- we’re talking really early stage).


Because “Correlation (pattern recognition) falls way short of causation”. Causation is a different category of (scientific) thinking, with a different starting point, different journey and vastly different outcome.
What’s the difference! The rooster’s crow is highly correlated with the sunrise; yet it does not cause the sunrise”, says Judea Pearl in his award winning THE BOOK OF WHY.
Pearl goes on say to say that data is dumb – it can often explain WHAT happened, but not WHY. Data does not understand Cause and Effects (THE WHY), people do, he says.
So here’s what we’re highlighting…if one is able to transition from the correlation (pattern recognition) world to the causation (scientific cause-and-effect) world, your odds of knowing WHY something is caused, improve by a magnitude.
Here’s HOW?


If one acquires and commands the few fundamentals that govern this early-stage space (through science), then one is able to CAUSE or CREATE successes. In other words, know WHY a venture is likely to succeed (or fail) well before momentum and/or consensus kicks in.
The fundamentals have been discovered,  the science now codified, and for the very first time, 2 key questions can now be answered rationally ….IF and WHEN……IF success is actually a potential outcome (before there is traction),  and WHEN will it succeed.
Virgil again, ” Lucky is he who has been able to understand the cause of things.”
WHY is your startup going to be successful?
Two related articles for further context:

When people are told to not think of an elephant, they can’t get the image out of their minds.

When President Nixon said he was “not a crook” what emerged was a reaffirmation that he was a crook.

So, it is necessary to be disciplined to consistently use the language of YOUR frame and never accept the alternative (THEIR frame).

Know that facts don’t really matter.

“It is a myth that people are rational and that some well-presented facts will change their frame-anchored view.”


“Successfully creating a new category or subcategory involves — in addition to finding a concept and introducing it into the marketplace — the active management of customers’:

  • perceptions,
  • attitudes and
  • behaviours toward it.”


Remember.. first, we are building a market, then a business.



  1. Win the (sub)category battle  Provide unique customer MUST-HAVE(s)

      2. Win the brand relevance battle  Only we can deliver the MUST-HAVE(s)

      3. Win the competitor battle  No significant competitor, by default.