Entries by Anthony Nathan
DO YOU KNOW WHY YOUR STARTUP IS LIKELY TO BE A BIG SUCCESS?
Virgil once proclaimed, ” Lucky is he who has been able to understand the cause of things.” Said another way, ” Lucky is he who knows WHY”. Please listen here: Successful start-up pundits claim to get better at predicting the winners by adopting a portfolio strategy. Their pattern recognition certainly gets better […]
Creating new market (sub)categories (3 tasks)
“There are three tasks required for creating a new category / subcategory… A firm must manage that subcategory so that it wins the subcategory battle. Subcategory energy, appeal and associations need to be conceived and communicated. Customers need to be knowledgeable about the subcategory and motivated to first make the decision to buy into the […]
FRAMING
When people are told to not think of an elephant, they can’t get the image out of their minds. When President Nixon said he was “not a crook” what emerged was a reaffirmation that he was a crook. So, it is necessary to be disciplined to consistently use the language of YOUR frame and never […]
FINDING PRODUCT MARKET FIT IS PRIME OBJECTIVE
Please listen here first: A start-up’s PMF reality… BEFORE PMF: You are looking for the sweet spot of the market You are searching for a business model You are on an emotional roller coaster Your prime concern is runway You are trying to attract funding AFTER PMF: You are hitting the sweet spot consistently […]
CREATING MARKET MUST HAVES SCIENTIFICALLY
Today a person from any town or village can apply a reliable process to create market value, and by default, turn themselves into a world class entrepreneur. Such a scientific process ‘democratises’ i.e brings repeatable outcomes… and is available to anyone seeking to equip themselves. No longer are the the keys to entrepreneurial success exclusively […]
GREAT MARKET vs GREAT TEAM
GREAT MARKET vs GREAT TEAM If a great team meets a lousy market, the market wins. If a great market meets a lousy team, the market wins. If a great team meets a great market, amazing things happen. Without a great market it’s hard to succeed! With a great market it’s hard to fail! The […]
A tribute
A tribute to the late Maish Brenner – a legend in life and beyond. Today a person from any country-town or rural village can apply a reliable process to create market value, and by default, turn themselves into a world class entrepreneur for the mutual benefit of their eco-system and economy. A scientific process ‘democratises’ […]