One line summary: Like a chameleon, your customer must adapt by adopting new rules to maximise the new possibilities that are enabled by your new innovation / technology. The Detail There is a general belief, that markets adopt new technology. This general belief stems from early work done by Professor Everett Rogers, and later popularized by Geoffrey A. […]
New market category kings must overcome a significant limitation for the market, which by default creates a new category
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Please allow us to trigger your interest with a red flag… Today, an expert early-stage LEAD investor’s ability to find the next great companies, is limited to how good their gut-feeling is. Years of pattern recognition have given them powerful patterns to make some practical predictions about the future, but it is still far from perfect. To […]