FINDING PRODUCT MARKET FIT IS PRIME OBJECTIVE

Please listen here first:

A start-up’s PMF reality…

BEFORE PMF:

You are looking for the sweet spot of the market You are searching for a business model You are on an emotional roller coaster Your prime concern is runway You are trying to attract funding

AFTER PMF:

You are hitting the sweet spot consistently You have a high level of confidence You are ready to scale and capitalise on your PMF Funding is finding you.

WITHOUT PMF:

You don’t have a viable product or business You have to compensate in everything else It is difficult to scale the business There is no margin The business has no value

WITH PMF:

You have a viable business / product You are a MUST HAVE for your market The business starts to thrive You have a margin You can perform badly on everything else and still be a success The business has an actual value

Find your PMF the scientific way