What is Product Market Fit (PMF)?

What is Product Market Fit (PMF)?

TMARA can answer this question from 4 perspectives:

Target Market perspective = Product-Market Fit is achieved the moment your new product offering becomes a market MUST HAVE.

Start Up perspective = Product-Market Fit is achieved when your Minimum Viable Product(MVP) satisfies the Minimum Viable Value(MVV) of the market.

Funder perspective = Product-Market Fit is a tipping point (without PMF it is hard to succeed, with PMF it is hard to fail)

Scientific perspective = The moment the activity of attracting and retaining customers is no longer the weakest link or prime constraint.