THE FUNDAMENTAL CHALLENGE FACING ENTREPRENEURS IS NOT KNOWING WHICH PROBLEM TO SOLVE
To become a market ‘must-have’, attract superior traction, economics and investors, entrepreneurs must identify the right type of problem to solve.
The ‘right type’ of problem is a root-cause, not a symptom.
Many entrepreneurs focus on symptoms, resulting at best in only an incremental improvement on solutions already offered by the current players.
This positions such entrepreneurs’ offerings as competitive and not creating new market categories.
Entering an existing market space with only a marginally more competitive offering, makes it very difficult to generate any significant economic value, while having a low probability of becoming a dominant player.
Of the thousands of problems out there to solve, it is critical to identify one that, once solved, leads to the creation of a new market category by default. This in turn leads to the superior economics that attracts the smart money.
Occasionally, an entrepreneur fundamentally changes their market space by solving a ‘root-cause’ problem, and makes a whole new way of life possible, birthing a totally new market category – considered the ultimate in entrepreneurial success.
With a command of the fundamentals in this space, TMARA has the unique ability to identify solutions that address root-cause problems, and therefore the ability to create the new market categories that also attract superior investors.
TMARA uses science to help start-up innovators and early-stage investors find their perfect market fit, with the most profound results.