3 types of INNOVATION:

TMARA has de-risked the ZERO – to – ONE space

3 types of INNOVATION:

Presented by TMARA

1. Market Creating Innovation (Zero-to-One): Creates Growth

2. Sustaining Innovation (One-to-N): Increases Market Share

3. Efficiency Innovation (Faster & Better): Creates Free Cash

“Innovators or companies that target GROWTH (INNOVATION TYPE 1) have the potential to develop businesses that can create tremendous wealth for their shareholders and can also have transformative development impacts” Prof. Clayton Christensen

TMARA has de-risked the ZERO-to-ONE space www.tmaragroup.com