Please listen here first:
A start-up’s PMF reality…
BEFORE PMF:
You are looking for the sweet spot of the market You are searching for a business model You are on an emotional roller coaster Your prime concern is runway You are trying to attract funding
AFTER PMF:
You are hitting the sweet spot consistently You have a high level of confidence You are ready to scale and capitalise on your PMF Funding is finding you.
WITHOUT PMF:
You don’t have a viable product or business You have to compensate in everything else It is difficult to scale the business There is no margin The business has no value
WITH PMF:
You have a viable business / product You are a MUST HAVE for your market The business starts to thrive You have a margin You can perform badly on everything else and still be a success The business has an actual value
Find your PMF the scientific way
www.tmaragroup.com #beamusthave
Today a person from any town or village can apply a reliable process to create market value, and by default, turn themselves into a world class entrepreneur.
Such a scientific process ‘democratises’ i.e brings repeatable outcomes… and is available to anyone seeking to equip themselves.
No longer are the the keys to entrepreneurial success exclusively available to the ‘experts’ in Silicon Valley or Tel Aviv … a person from Timbuktu (like you) can adopt the process and create a new market ‘must-have’ reliably and consistently.
#beamusthave www.tmaragroup.com
GREAT MARKET vs GREAT TEAM
If a great team meets a lousy market, the market wins.
If a great market meets a lousy team, the market wins.
If a great team meets a great market, amazing things happen.
Without a great market it’s hard to succeed!
With a great market it’s hard to fail!
The ‘MUST-HAVE’ is a great market!
What’s the probability that the team will meet a great market? Because that’s the probability of success!
What is a great market?
Where can we find great markets?
How can we test for a great market?
All start-up teams are equal until they meet a great market.
A tribute to the late Maish Brenner – a legend in life and beyond.
Today a person from any country-town or rural village can apply a reliable process to create market value, and by default, turn themselves into a world class entrepreneur for the mutual benefit of their eco-system and economy.
A scientific process ‘democratises’ (in other words, brings repeatable outcomes) – and is available to anyone earnestly seeking to equip themselves accordingly.
No longer are the fundamentals (the keys) to entrepreneurial success exclusively available to the rarified ‘experts’ in Silicon Valley or Tel Aviv – a man from Louis Trichardt (like Maish) or Timbuktu (like you) can adopt the process and create new market must-haves reliably and consistently.
We love and thank you Maish for appreciating, supporting and taking pride in our work, which will benefit aspiring entrepreneurs for generations.
Love,
Team TMARA
@beamusthave
Please listen first here:
A subject can be called a science when you know the few laws that govern the subject.
Every subject will go through 3 phases to reach a state where you can call it a science:
Phase 1 Classification (The What),
Phase 2 Correlation and (The How)
Phase 3 is Cause & Effect (The Why) – and with it comes the ability to CREATE
“I think it’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it’s like something else that was done, or it is like what other people are doing. [With first principles] you boil things down to the most fundamental truths…and then reason up from there.”
― Elon Musk
TMARA has de-risked the ZERO – to – ONE space
3 types of INNOVATION:
Presented by TMARA
1. Market Creating Innovation (Zero-to-One): Creates Growth
2. Sustaining Innovation (One-to-N): Increases Market Share
3. Efficiency Innovation (Faster & Better): Creates Free Cash
“Innovators or companies that target GROWTH (INNOVATION TYPE 1) have the potential to develop businesses that can create tremendous wealth for their shareholders and can also have transformative development impacts” Prof. Clayton Christensen
TMARA has de-risked the ZERO-to-ONE space www.tmaragroup.com
Science democratises outcomes….
The power of science – first principles thinking for new value creators.
Knowing and applying the first-principles of innovation, means one has the power to create and realise new market value by design (requiring less luck or reliance on the brilliance of the jockey)
Our starting frame of reference, is that ONLY the ‘first principles’ (the science) can democratise the outcome(s)
In other words, a command of the science, brings power to everyone playing in this domain.
With the science now known, not even the ‘experts’ can withhold this understanding from regular innovators.
For new innovation to be created and realised successfully, it must comply with the 2 first-principles (the governing laws – the science):
1 – Innovation must diminish a significant limitation to create new value; and
2 – The market must then adopt new rules to realise the full value.
Knowing and applying these first-principles of innovation, means one has the power to create and realise new value by design.
The laws or first principles (the science) therefore democratise outcomes.
It’s your choice to ignore them or leverage them to create new products and realise new market value.
All start-up innovators now have an equal opportunity to a favourable outcome.
#beamusthave