Articles

Professor Explains the Fake Entrepreneur Epidemic (Interview)

DO YOU KNOW WHY YOUR STARTUP IS LIKELY TO BE A BIG SUCCESS?

Virgil once proclaimed, ” Lucky is he who has been able to understand the cause of things.” Said another way, ” Lucky is he who knows WHY”. Please listen here: Successful start-up…

startups

Creating new market (sub)categories (3 tasks)

"There are three tasks required for creating a new category / subcategory… A firm must manage that subcategory so that it wins the subcategory battle. Subcategory energy, appeal and associations need to be conceived and communicated.…

Early-stage investors, startups

FRAMING

When people are told to not think of an elephant, they can’t get the image out of their minds. When President Nixon said he was “not a crook” what emerged was a reaffirmation that he was a crook. So, it is necessary to be disciplined…

Early-stage investors, startups

The new startup way…

startups

FINDING PRODUCT MARKET FIT IS PRIME OBJECTIVE

Please listen here first: A start-up's PMF reality... BEFORE PMF: You are looking for the sweet spot of the market You are searching for a business model You are on an emotional roller coaster Your prime concern is runway…