Articles

The Power to Predict and Create

“I think it’s important to reason from first principles rather than by analogy. The normal way we conduct our lives is we reason by analogy. [With analogy] we are doing this because it’s like something else that was done, or it is like…

startups

3 types of INNOVATION:

TMARA has de-risked the ZERO - to - ONE space 3 types of INNOVATION: Presented by TMARA 1. Market Creating Innovation (Zero-to-One): Creates Growth 2. Sustaining Innovation (One-to-N): Increases Market Share 3. Efficiency Innovation…

startups

We’re in ERA of Great New Markets.

#beamusthave Credit: Playbigger

startups

Category-kings-and-product-market-fit-with-Henning-du-Preez

startups

THE FUNDAMENTAL CHALLENGE FACING ENTREPRENEURS IS NOT KNOWING WHICH PROBLEM TO SOLVE

To become a market 'must-have', attract superior traction, economics and investors, entrepreneurs must identify the right type of problem to solve. The ‘right type’ of problem is a root-cause, not a symptom. Many entrepreneurs focus…

startups

What is Product Market Fit (PMF)?

What is Product Market Fit (PMF)? TMARA can answer this question from 4 perspectives: Target Market perspective = Product-Market Fit is achieved the moment your new product offering becomes a market MUST HAVE. Start Up perspective…