


3 types of INNOVATION:
TMARA has de-risked the ZERO - to - ONE space
3 types of INNOVATION:
Presented by TMARA
1. Market Creating Innovation (Zero-to-One): Creates Growth
2. Sustaining Innovation (One-to-N): Increases Market Share
3. Efficiency Innovation…

We’re in ERA of Great New Markets.
#beamusthave
Credit: Playbigger


THE FUNDAMENTAL CHALLENGE FACING ENTREPRENEURS IS NOT KNOWING WHICH PROBLEM TO SOLVE
To become a market 'must-have', attract superior traction, economics and investors, entrepreneurs must identify the right type of problem to solve.
The ‘right type’ of problem is a root-cause, not a symptom.
Many entrepreneurs focus…

What is Product Market Fit (PMF)?
What is Product Market Fit (PMF)?
TMARA can answer this question from 4 perspectives:
Target Market perspective = Product-Market Fit is achieved the moment your new product offering becomes a market MUST HAVE.
Start Up perspective…