


Finally, a reliable LEADING indicator of start-up success!
Dear Start-Up,
See your innovation’s future market adoption success proven through a scientific product-category test process:
In other words, a reliable LEADING indicator of start-up success!
Some background…

Innovation through the eyes of a chameleon
One line summary: Like a chameleon, your customer must adapt by adopting new rules to maximise the new possibilities that are enabled by your new innovation / technology.
The Detail
There is a general belief, that markets adopt new…


Are you a potential new market category king?
New market category kings must overcome a significant limitation for the market, which by default creates a new category
