Articles

startups

Early-stage LEAD investors have feelings too…

Please allow us to trigger your interest with a red flag... Today, an expert early-stage LEAD investor's ability to find the next great companies, is limited to how good their gut-feeling is. Years of pattern recognition…

startups

Elvis Presley did not set out to disrupt JAZZ, he become king of a new market category!

THE PROBLEM: Entrepreneurs spend most of their time and money developing great new products. Very few entrepreneurs, however, realise that a great product is only the beginning. Without a great market category, most new products…

startups

Most, if not all, startup home-runs did NOT solve a big problem for a big market

Most, if not all, of the great startup successes (home runs) did not solve a BIG PROBLEM for a big market, they… actually diminished a SIGNIFICANT LIMITATION for a big market. It turns out, solving a BIG PROBLEM and…