Please allow us to trigger your interest with a red flag…
Today, an expert early-stage LEAD investor’s ability to find the next great companies, is limited to how good their gut-feeling is.
Years of pattern recognition have given them powerful patterns to make some practical predictions about the future, but it is still far from perfect.
To hit the next level of performance, one has to move beyond these gut-feelings or trusted patterns.
There is only one way to move beyond one’s gut-feeling, and that is to find the first principles that govern the creation of great companies.
The first principle way, is far more powerful , because it enables us to create new realities. By default, it enables creating (finding, co-creating and funding) new emerging market category kings.
To realise the full benefit of the new way, one does however need to adopt a new rule set…
STOP PREDICTING THE WINNER, AND RATHER ALLOW THE PROCESS TO SURFACE THE WINNERS.
The TMARA GROUP, have discovered the first principles governing this space, have codified the new way within an investible virtual scalable vehicle called the Market Category Generator (MCG) , that has scientifically re-engineered a new path for start-ups to become new market category kings (and earn the checkered flag).