In essence, TMARA has discovered the market’s equivalent of the
Minimum Viable Product (MVP), called the market’s Minimum Viable Value (MVV).
The MVV is the specification that a MVP must meet to become a market MUST- HAVE.
With the MVV, we are able to overcome one of the biggest limitations faced by innovators – finding the elusive nature of the market’s sweet spot.
The MVV is based on two first-principles, allowing us to:
Validate if there is a potential great new market category for your innovation.
Assess if the MVP falls short of meeting the MVV spec, and where the market adoption risks lie
Scientifically assess and affect Product-Category fit (PCF)
Swing the odds in the favour of the invention becoming a market MUST-HAVE