what is amust have?
A MUST-HAVE must do more than just solve a problem. It must remove a significant limitation for the market, and induce a behaviour change that delivers its full value. MUST-HAVE status is achieved, when the market wouldn’t cope well without it!Join FREE must-have session
Change the way you think…
How do we not become part of the statistics?
at TMARA™ we stack the odds in the favour of the innovator
1 out of every 3 startups that have undergone the TMARA™ Product Market Fit process have become MUST-HAVES in the market – that is a 33% success rate, stacking the odds of success in the favour of the startup.
HOW do we do this? We have cracked the code to startups success by applying the TMARA™ secret sauce enabling us to assess whether your startup truly has the potential to become a MUST-HAVE in the market.
How do I know my innovation is a must-have?
Your innovation must remove or diminish a limitation for the target market.
We have cracked the code to startups success by applying the TMARA™ secret sauce enabling us to assess whether your startup truly has the potential to become a MUST-HAVE in the market.
Join our hour MUST-HAVE session to see if your innovation truly has the potential to become a market MUST-HAVE.
Understand the process
Assess success in advance
Through TMARA’s unique algorithm, we can now scientifically assess the market adoptability of an innovation and its propensity to become a market MUST-HAVE.
- By adopting the TMARA™ process (methodology) we can accelerate the traction / market adoption rate.
- We build and guarantee a sales hit rate that allows for exponential growth
- Reduce time to market acceptance and create product market fit
- Enable building a rapidly scaleable business due to simplicity and market pull
TMARA™ ensures the innovation becomes a market MUST-HAVE, by employing a proprietary catalyst, which we call the TMARA Value Guarantee That Counts.