Gone are the days of product innovations with loaded features and benefits. In this ever-changing market place it has become increasingly more important that products and innovations have perfect market fit.
A MUST-HAVE must do more than just solve a problem. It must remove a significant limitation for the market, and induce a behaviour change that delivers its full value. MUST-HAVE status is achieved, when the market wouldn’t cope well without it!
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1 out of every 3 startups that have undergone the TMARA™ Product Market Fit process have become MUST-HAVES in the market – that is a 33% success rate, stacking the odds of success in the favour of the startup.
HOW do we do this? We have cracked the code to startups success by applying the TMARA™ secret sauce enabling us to assess whether your startup truly has the potential to become a MUST-HAVE in the market.
Your innovation must remove or diminish a limitation for the target market.
We have cracked the code to startups success by applying the TMARA™ secret sauce enabling us to assess whether your startup truly has the potential to become a MUST-HAVE in the market.
Join our hour MUST-HAVE session to see if your innovation truly has the potential to become a market MUST-HAVE.
Through TMARA’s unique algorithm, we can now scientifically assess the market adoptability of an innovation and its propensity to become a market MUST-HAVE.
TMARA™ ensures the innovation becomes a market MUST-HAVE, by employing a proprietary catalyst, which we call the TMARA Value Guarantee That Counts.