Category is the strategy!
TMARA has formally transitioned from being the world’s leading Product-Market Fit (PMF) scientists, to the bleeding-edge Product-Category Fit (PCF) ‘home-run’ generator & investment enabler.
Why?
….because, whilst PMF remains priority #1 for all
start-ups,
PCF is the ultimate
expression of entrepreneurial success.
Further explained…
- Reaching PMF in an existing market, still means competing with the market’s dominant king,
whereas…
- Reaching PCF, enables the new venture to become the king in uncontested space.
Therefore 2 interrelated new
early-stage venturing and investment categories
have been created,
one that delivers PCF for start-ups
,
and one that links these home-runs to investment
…
The new category for Start-ups, called the Market Category Generator (MCG):
The MCG is the missing link in the start-up system, now sitting between the incubator and accelerator, generating demand in new market categories through a market-validating scientific PCF process, to produce what we call, Emerging New Market Category Kings.
The MCG guarantee to start-ups:
- An agreed min. Series-A valuation, on condition all PCF tests are passed.
The new category for early-stage Investors, called Investment Options:
The second new market category that the MCG enables, is where investors can now take investment options on the home-runs produced by the MCG.
This new investment option category, sits between traditional Seed and VC, and is expected to attract up to 15% of all global start-up funds within 10 years.
The MCG guarantee for investors:
Home-runs are produced for a pre-determined max. cost.
www.tmaragroup.com is currently repositioning its PCF messaging, and in the meantime invite:
- Truly innovative start-ups, a.k.a aspiring New Market Category Kings to apply to a local MCG,
and
- Early-stage LEAD investors seeking to learn more about the MCG investment home-run options model.
