Please allow us to trigger your interest with a red flag...
Today, an expert early-stage LEAD investor's ability to find the next great companies, is limited to how good their gut-feeling is.
Years of pattern recognition…
https://tmaragroup.com/wp-content/uploads/2019/09/images-17.jpeg161312Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2018/08/tmara-logo-fc-white.pngAnthony Nathan2019-09-21 07:21:592019-09-24 08:14:04Early-stage LEAD investors have feelings too...
Entrepreneurs spend most of their time and money developing great new products. Very few entrepreneurs, however, realise that a great product is only the beginning.
Without a great market category, most new products…
https://tmaragroup.com/wp-content/uploads/2019/09/download-33.jpeg271186Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2018/08/tmara-logo-fc-white.pngAnthony Nathan2019-09-21 07:18:092019-09-21 07:18:10Elvis Presley did not set out to disrupt JAZZ, he become king of a new market category!
Most, if not all, of the great startup successes (home runs) did not solve a BIG PROBLEM for a big market, they…
actually diminished a SIGNIFICANT LIMITATION for a big market.
It turns out, solving a BIG PROBLEM and…
https://tmaragroup.com/wp-content/uploads/2019/09/standing-out-pic.jpg5161078Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2018/08/tmara-logo-fc-white.pngAnthony Nathan2019-09-21 07:15:542019-09-21 07:15:55Most, if not all, startup home-runs did NOT solve a big problem for a big market
TMARA brings the new science of Product-Category Fit (PCF) to Consilience Ventures UK
Product-Category Fit (PCF) can be measured, and should be measured on an ongoing basis.
Do you have PCF or NOT? (See the test below)
https://tmaragroup.com/wp-content/uploads/2019/09/twit-post-2-003.jpg5121024Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2018/08/tmara-logo-fc-white.pngAnthony Nathan2019-09-21 07:13:162019-09-21 07:13:17Know IF, and WHEN, you could reach Product-Category Fit (PCF)
Dr. Eli Goldratt, founder of the Theory of Constraints life's mission, was to teach the world to think, so let's think!
Early-stage investors model a startup's chances of success, by assigning a level of probability to each variable,…
https://tmaragroup.com/wp-content/uploads/2019/09/download-7.png132300Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2018/08/tmara-logo-fc-white.pngAnthony Nathan2019-09-21 07:10:582019-09-21 07:10:59Primary (widespread) cause (effects) of startup failure!
: Dad, I can feel world domination is around the corner for my startup, I need another $250k though - the market will start to pull soon, I just know it!
DAD: Son, that's what you said for your last 2 investment rounds -…
https://tmaragroup.com/wp-content/uploads/2019/09/son.jpeg206244Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2018/08/tmara-logo-fc-white.pngAnthony Nathan2019-09-21 07:06:182019-09-21 07:06:19Stop turning friends and family into fools!
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