TMARA’s MCG (Market Category Generator) prime focus is on co-creating new ‘blue oceans’ (new market categories or sub-categories)
The reason we focus on them is the superior economics associated with a category KING.
https://tmaragroup.com/wp-content/uploads/2019/09/20190128_101416.jpg9661080Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2022/01/tmara-logo__rgb-10.pngAnthony Nathan2020-10-06 11:46:402020-10-06 13:08:38Screening and testing start-ups for PCF (Product-Category Fit) before investing now a reality
See your innovation’s future market adoption success proven through a scientific product-category test process:
In other words, a reliable LEADING indicator of start-up success!
https://tmaragroup.com/wp-content/uploads/2020/09/download-36.png189266Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2022/01/tmara-logo__rgb-10.pngAnthony Nathan2020-09-29 19:17:002020-09-29 19:19:19Finally, a reliable LEADING indicator of start-up success!
One line summary: Like a chameleon, your customer must adapt by adopting new rules to maximise the new possibilities that are enabled by your new innovation / technology.
There is a general belief, that markets adopt new…
https://tmaragroup.com/wp-content/uploads/2020/09/3332DA1F-CE20-40E9-8140-EFCFF9270D05.jpeg392739Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2022/01/tmara-logo__rgb-10.pngAnthony Nathan2020-09-07 05:35:112020-09-07 05:35:13Innovation through the eyes of a chameleon
https://tmaragroup.com/wp-content/uploads/2020/02/689CF4DE-9EA4-4498-8DDE-BDAB28CEAF2B.jpeg501894Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2022/01/tmara-logo__rgb-10.pngAnthony Nathan2020-02-14 06:15:352020-02-15 19:54:32TMARA YOUTUBE VIDEO SERIES
New market category kings must overcome a significant limitation for the market, which by default creates a new category
https://tmaragroup.com/wp-content/uploads/2019/11/Picture-1-2.jpg148165Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2022/01/tmara-logo__rgb-10.pngAnthony Nathan2019-11-26 13:05:432019-11-26 13:08:32Are you a potential new market category king?
https://tmaragroup.com/wp-content/uploads/2019/09/Image-2019-05-11-at-15.06.jpg346687Anthony Nathanhttps://tmaragroup.com/wp-content/uploads/2022/01/tmara-logo__rgb-10.pngAnthony Nathan2019-11-16 15:22:102019-11-19 16:16:03Protected: We help Innovative Startups & Investors Find, Found & Fund new market category (startup) kings!
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