In essence, we have discovered the market’s equivalent of the
Minimum Viable Product (MVP), called the market’s Minimum Viable Value
The MVV is the specification that a MVP must meet to become a market MUST- HAVE.
With the MVV, we are able to overcome one of the biggest limitations faced by
innovators – finding the elusive nature of the market’s sweet spot.
The MVV is based on two first-principles, allowing us to:
- Validate if there is a potential great new market category for your innovation.
- Assess if the MVP falls short of meeting the MVV spec, and where the market adoption risks lie.
- Scientifically assess and affect Product-Category fit.
- Swing the odds in the favour of the invention becoming a market MUST-HAVE