We have cracked the product-category fit (PCF) code for the early-stage venturing and investment worlds.
Through our Market Category Generator (MCG) process, it’s now possible to answer the 2 fundamental questions for founders and investors: IF and WHEN the start-up can reach product-category fit (become a market MUST-HAVE)
What makes us
different
Other startup enablers take your MVP and search iteratively for the market.
TMARA™ does the opposite, we start with identifying the sweet spot in a great market ( our MVV process ) and then align your MVP, market offer and business model to deliver the predetermined MUST HAVE level of perception.
Minimum viable value (mvv) is the new MVP
In essence, we have discovered the market’s equivalent of the
Minimum Viable Product (MVP), called the market’s Minimum Viable Value
(MVV).
The MVV is the specification that a MVP must meet to become a market MUST- HAVE.
With the MVV, we are able to overcome one of the biggest limitations faced by
innovators – finding the elusive nature of the market’s sweet spot.
The MVV is based on two first-principles, allowing us to:
- Validate if there is a potential great new market category for your innovation.
- Assess if the MVP falls short of meeting the MVV spec, and where the market adoption risks lie.
- Scientifically assess and affect Product-Category fit.
- Swing the odds in the favour of the invention becoming a market MUST-HAVE